Who am I?
I’m Caroline, 30, living in Copenhagen with my husband and our daughter. I’m passionate about styling, visual identity, and creative design – always with a focus on creating aesthetic solutions with a cohesive visual narrative.
What do I do?
I work at the intersection of graphic design, branding, and digital marketing, creating visual identities and seamless experiences. I combine creativity and strategy to develop concepts, campaigns, and digital solutions that both look great and deliver results.
Brand Identity / Brand Strategy / Illustration / Art Direction / Styling Creative concept development / Graphics / Photography & Video / Website Design / Packaging / Social Media / Visual Production Coordinator
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Planning and execution of photoshoots from concept to final material
Styling, moodboards, and creative collaboration with photographers
Development of visual concepts ensuring consistency across medias
Securing aesthetic quality and brand identity in all visual output
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Development of creative concepts for campaigns, content, and visual identity
Idea generation and transformation of strategy into visual expression
Conceptualization of user journeys and holistic digital/visual experiences
Creative sparring across projects at the intersection of design and marketing
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Design of catalogues, print materials, SoMe content, and digital campaigns
Layout, typography, and image editing with focus on aesthetics and function
Development and maintenance of graphic guidelines and visual identity
Production of material for both print and digital platforms
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Development of visual identities and design manuals
Rebranding projects from research and concept to execution
Creation of graphic elements that support brand storytelling
Ensuring consistency in colours, typography, tone, and imagery
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Guiding AI artists in rendering images from 3D STEP files, providing creative direction based on moodboards and decorative concepts, and ensuring visual consistency across projects.
