• Planning and execution of photoshoots from concept to final material

• Styling, moodboards, and creative collaboration with photographers

• Development of visual concepts ensuring consistency across medias

• Securing aesthetic quality and brand identity in all visual output

• Development of creative concepts for campaigns, content, and visual identity

• Idea generation and transformation of strategy into visual expression

• Conceptualization of user journeys and holistic digital/visual experiences

• Creative sparring across projects at the intersection of design and marketing

• Design of catalogues, print materials, SoMe content, and digital campaigns

• Layout, typography, and image editing with focus on aesthetics and function

• Development and maintenance of graphic guidelines and visual identity

• Production of material for both print and digital platforms

• Development of visual identities and design manuals

• Rebranding projects from research and concept to execution

• Creation of graphic elements that support brand storytelling

• Ensuring consistency in colours, typography, tone, and imagery

Guiding AI artists in rendering images from 3D STEP files, providing creative direction based on moodboards and decorative concepts, and ensuring visual consistency across projects.